Have you been thinking about a career in marketing or management, but you're not sure where to begin? Or maybe you just want to understand how businesses connect with their audience, sell products, and grow their brand. If that sounds like you, then I’ve got great news—you don’t need any special background to get started!
Executive Diploma in Marketing Management
Welcome to our Marketing Management Essentials course, brought to you by MTF Institute of Management, Technology, and Finance. Whether you're completely new to the world of marketing or just brushing up your skills, this course is designed to help anyone understand how marketing really works today.
What Will You Learn?
We’ll guide you step by step through the key areas of marketing management. Here’s what we’ll cover:
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What Is Marketing Management Today?
Learn how marketing has changed and what it looks like in the modern world. -
Core Marketing Theories
Understand the basics of how marketing works and why it’s so important in business. -
How to Make Marketing Effective
Discover what makes a marketing strategy successful. -
Target Market Analysis
Learn how to find the right audience for your product or service. -
Segmentation and Positioning
Break your audience into smaller groups and learn how to reach them with the right message. -
Building a Marketing Package
Develop the right mix of product, price, place, and promotion. -
Pricing Strategies
Understand how to set prices that attract customers and support your business goals. -
Distribution & Promotion
Learn how to get your product to the customer and communicate your message effectively. -
Marketing Control
Find out how to track your marketing performance and make smart adjustments.
Meet Your Instructor
👩🏫 Hi, I’m Zhansaya—But You Can Call Me Saya!
I’ve spent the past 10 years teaching leadership, communication, planning, and decision-making to both adults and children. I’ve also trained teachers and coaches who go on to share this knowledge with others.
With a Master's degree in Economics and a strong background in management and marketing, I’ve helped many people build the flexible skills they need for personal growth and professional success.
This course is my way of helping you get started in marketing—with real, practical knowledge that you can use.
Executive Diploma in Marketing Management
Who Is This Course For?
✨ This course is perfect for anyone who wants to start a career in marketing or management.
✨ You don’t need to know anything before you begin—just bring your curiosity and the desire to learn!
✨ Whether you're a student, a career changer, or just curious about the business world, you’re welcome here.
About MTF Institute
The course is offered by the MTF Institute, based in Lisbon, Portugal. MTF is a global education and research institute, with students in over 208 countries and more than 380,000 learners worldwide.
MTF partners with industry leaders like IBM, Intel, and Microsoft, and focuses on fields like business, technology, finance, artificial intelligence, blockchain, and more.
Let’s Learn Together!
So if you're ready to understand the world of marketing—and maybe even start a brand-new career—this is the course for you.
Let’s explore marketing, build your skills, and help you grow your confidence step by step.
Are you ready? Let’s get started! 🚀
